Our pool of qualified talent is quickly evaporating and relief is nowhere in sight. Fast-forward a few years and you'll find that as many as 4 million jobs go begging because of a lack of qualified candidates. Fast-forward 10 years and the shortfall is expected to be at least 20 million - possibly as great as 30 million. Regardless of your function or level within your organization, one way or another, you will be affected. What was once a seasonal skirmish for new workers has turned into a full-fledged, year around war. Today, every employer competes with every other employer for needed bodies and minds. But even in this battle for resources, there are many strategies that can help you minimize turnover and attract the talent you need. The most pressing business challenge is building a magnetic culture - one that naturally attracts and retains the best and repels the rest. Building a magnetic culture begins with focusing on retention techniques.